frank.
title
frank.
scope
Founder | Virtual Identity | Branding | Creative Direction | Photography | Social Media | Creative Direction | Art Direction | Concept
about
Change can only happen where the mind strives towards it. The fashion and textile industry has been grappling with the challenge of sustainability for many years. With insights from fashion design studies, the industry has come to recognise the significant impact of its activities on climate change. Each purchase has far-reaching consequences that many people are unaware of, which has led to the decision to focus a bachelor’s thesis on making sustainability more accessible. While some industries are making progress in sustainability, the fashion industry still has some way to go.
The mission is to increase awareness of sustainability in the textile industry. The project frank. aims to encourage people to recognise and accept their responsibility towards our planet. frank. means being open, honest, and straightforward, even if it’s uncomfortable, especially when discussing critical issues like the climate crisis.
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It is possible to strive for a better future without having to sacrifice anything. Information needs to be shared in order to raise awareness and drive actual change. frank. employs visual language and emotional storytelling to encourage people to reuse, repair, resell, and recycle. It’s about finding the courage to recognise and act on responsibilities.
frank. is more than just spreading awareness. It shows that sustainable actions are a chance for individuals to positively impact society and our future. Since the supply chain often hides critical information, it’s essential to inform those who are unaware. Those who are willing to consider the impact of their individual actions may come to appreciate the value and privilege of acting responsibly. frank. encourages us to consider the question, »What can I do?« and to integrate sustainability into our daily lives.
